Chinese search engine wars heat up - levinespinat
People's Republic of China's Baidu has long henpecked China's search market. Merely a localized rival to the company–Qihoo 360–is bolstering its own explore services with the help of e-commerce giant Alibaba Mathematical group.
Qihoo 360 on Wed appeared to debut a new shopping search service in partnership with Alibaba's advertising platform. The serve is listed as a tab on Qihoo 360's look for locomotive, now China's second largest rear end Baidu.
Qihoo 360's newest product was shapely from the infrastructure of Alibaba's own shopping search engine titled eTao, said Alibaba Group spokeswoman Dora Chai. eTao works by portion users compare products for the best price.
Qihoo 360 said in an email that information technology launched the new shopping service to address the growing identification number of Internet users buying products online. "A shopping look is a starring demand Internet users deficiency when they use a search engine. So 360 search testament not ignore this motivation," the company added.
Qihoo 360's progress in Republic of China
Launched lastly August, the society's search engine has been slowly taking drug user market share away from Baidu. In April, Qihoo 360 had a 14 percent share of the market, while Baidu had a 70 percent share, according to Cyberspace analytics site CNZZ.com.
Qihoo 360 is top called a security software vendor in China, but its also gained notoriety for its disputes with Baidu and other Internet firms in the body politic. In November, both Qihoo 360 and Baidu signed a pactto compete reasonably in Nationalist China's search sector after the two companies feuded over search indexing.
Since then, Qihoo 360 has been steadily adding new products to its search engine, including a medical service to help users find treatments for various illnesses. But in footing of advertising revenue, the company's search railway locomotive generates little in gross sales, according to Peking-based inquiry firm Analysys World-wide.
China's ecommerce
Qihoo 360's parvenue shopping help, however, could help oneself the company monetize just about of its Web traffic. The service is meant to direct Qihoo 360's users to advertisers on Alibaba's e-mercantilism sites via eTao. Both Qihoo 360 and Alibaba will portion revenues from the partnership, accordant to company spokeswoman Dora Chai.
Baidu likewise has its own shopping search engine also. Only the company has struggled to break into e-commerce. Last year, its online shopping joint venture with Japanese Internet giant Rakuten closed its Chinese web site after failing to meet expectations.
Source: https://www.pcworld.com/article/451992/chinese-rival-bolsters-search-engine-against-baidu-with-alibaba-partnership.html
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